adidas
Road to Records
Notes
For adidas's international "Road to Records" campaign, First Frame served as the local production partner for the stills shoot at adidas Campus in Herzogenaurach.
The campaign accompanied the launch of the new Adizero running collection, placing some of the world's most successful long-distance runners at its centre. Shot at adidas Headquarters, the campaign featured elite athletes Sebastian Sawe, Sisay Lemma, Martin Kiprotich, Margaret Kipkemboi, and Hiwot Gebrekian. The imagery conveys the uncompromising performance ethos of the Adizero line, built around speed, innovation, and athletic excellence.
Directed by Iain Robson and shot by photographer Josh Greet, First Frame coordinated all local production logistics at the adidas Campus, ensuring seamless collaboration between the international creative team and local partners.
Client: adidas AG
Title: Adizero - Road to Records
Director: Iain Robson
Photographer: Josh Greet
Location: Herzogenaurach, Germany