Notes
For Centrum's international commercial "Rainbow", First Frame produced the shoot on location in Cape Town, South Africa, in collaboration with creative agency GREY for client Whitehall-Much.
The campaign places daily vitamin intake in an emotionally uplifting visual context, using powerful imagery, natural light, and a high-end cinematic approach to bring Centrum's brand message to a global audience. Directed by Sadry Adhamy with Director of Photography Michel Amathieu, the production combines international advertising aesthetics with a modern lifestyle sensibility.
First Frame coordinated all on-location production logistics in Cape Town, working in close collaboration with GREY and a local service production company on the ground, with post production handled by Locomotion in Düsseldorf.
Agency: GREY
Client: Whithall-Much
Title: Centrum "Rainbow"
Director: Sadry Adhamy
DP: Michel Amathieu
Post-production: Locomotion, Dusseldorf