Notes
For ETON's fashion campaign "Kyoto Anywhere", First Frame served as the local production partner in Germany, supporting Swedish production company Stenberg Collskog and creative agency ACNE for a combined film and photo shoot across Munich and Kaiserslautern.
The campaign translates ETON's brand values of precision, craftsmanship, and modern elegance into a restrained, architecturally driven visual language that positions classic menswear in a timeless international context. Shot under the visual direction of DoP Robert Andersson, the production followed a precisely curated aesthetic concept that required close coordination between the international creative team and the local German crew.
First Frame coordinated all local production logistics across Munich and Kaiserslautern, including access to Museum Brandhorst, Viktualienmarkt, and the Olympiadorf, ensuring seamless execution for both the film and photo components of the campaign.
Agency: ACNE
Production: Stenberg Collskog
Client: ETON
Title: Kyoto anywhere
DOP: Robert Andersson