Lafuma
Outdoor Fashion
Notes
For the Lafuma Outdoor Fashion catalogue, First Frame served as the local production partner for the international stills shoot at Mont Blanc, supporting Korean production company PN + Works for client LG Fashion.
The shoot took the international team into the high alpine landscape around Chamonix, with the highest peak of the Alps as backdrop. The resulting imagery places Lafuma's outdoor performance wear in a context of adventure, functionality, and modern design, combining striking mountain scenery with a clean, contemporary fashion aesthetic.
The exceptional conditions of a high-altitude alpine shoot required precise preparation and close coordination of all logistical and safety-related processes. First Frame supported the production on location, working in close collaboration with Art Director Doncheol Shin and photographer Andi Frank to ensure smooth execution in one of Europe's most demanding shooting environments.
Client: LG Fashion Korea
Title: Lafuma Outdoor Fashion
Agency: PN + Works
Art Director: Doncheol Shin
Photographer: Andi Frank
Location: Chamonix / Mont Blanc, France & Switzerland