New Jaguar XE AWD

For the international launch campaign of the Jaguar XE All-Wheel Drive, presented at the Los Angeles Auto Show, First Frame served as the local production partner for the stills shoot across Munich and the Austrian Alps, supporting London-based agency FP Creative.

The campaign presents the Jaguar XE AWD MY17 in a precise, modern visual language that highlights the car's design, performance, and all-wheel drive technology. The imagery combines automotive aesthetics with the international premium positioning of the Jaguar brand.

Photographed by John Wycherley and produced by Bryn Musselwhite with Art Direction by Dan Tucker, First Frame coordinated all local production logistics across Munich Airport and the Austrian Alps, ensuring seamless support for the international creative team throughout the production.

Client: JAGUAR
Title: Jaguar XE AWD MY17
Agency: FP Creative, London
Photographer: John Wycherley
Producer: Bryn Musselwhite
Art Director: Dan Tucker
Location: Munich, Germany / Austrian Alps, Austria