Notes
For the global launch of EA SPORTS FC™ 26 on Nintendo Switch 2, First Frame produced their international commercial in collaboration with Paris-based production company The Jacks. Shot at the Allianz Arena in Munich, one of Europe's most iconic football venues.
The campaign features Jamal Musiala, FC Bayern München's generational talent and EA SPORTS FC™ 26 global cover star, the first FC Bayern player ever to appear on the cover of EA's flagship football game. The spot celebrates football as a shared, borderless experience — all together, anytime, anywhere — bridging real stadium moments at the Allianz Arena with the digital world of EA SPORTS FC™ 26 on Nintendo Switch 2. The Allianz Arena itself returned to EA SPORTS FC™ with this edition after a years-long absence, making the choice of location both creatively and symbolically significant.
First Frame coordinated all local production services for the high-end TVC, ensuring seamless execution between the French production team, the international client from Nintendo and Electronic Arts, and local partners at one of Germany's most prestigious sports venues.
Client: Nintendo
Product: EA SPORTS FC™ 26
Starring: Virgil van Dijk & Jamal Musiala
Production Company: The Jacks (France)
Director: Julien Roussiaux
DOP: Baptiste Gautier
Location: Allianz Arena, Munich, Germany