PUMA
Forever Faster

For PUMA's international "Forever Faster" campaign, First Frame served as the local production partner for the stills shoot in Düsseldorf, supporting New York-based Very Rare Productions and creative agency JWT.

One of PUMA's most recognized global brand campaigns, "Forever Faster" centres on speed, dynamism, and athletic excellence. The Düsseldorf shoot featured football icon Marta Vieira da Silva and Swiss sprint hurdler Lisa Urech, with photography by renowned photographer Boogie. The resulting imagery embodies PUMA's performance ethos in a powerful, contemporary visual language that was deployed worldwide as part of the international campaign rollout.

First Frame coordinated all local production logistics in Düsseldorf, ensuring seamless on-the-ground support for the international creative team.

Client: PUMA
Campaign: Forever Faster
Production Company: Very Rare Productions
Agency: JWT
Photographer: Boogie
Featured Athletes: Marta Vieira da Silva, Lisa Urech
Location: Düsseldorf, Germany