Notes
For the Deutscher Sparkassen- und Giroverband (DSV), First Frame produced the multi award-winning commercial "Clean" in Munich. Based on First Frame's own creative concept, developed in close collaboration with agency Jung von Matt.
The spot tells the story of an unconventional startup idea with sharp wit and precise comic timing — placing Sparkasse's support for entrepreneurs and young businesses at the heart of the narrative. The film combines cinematic visual language with comedic storytelling, giving the campaign a memorable punch that resonated with audiences across Germany.
Directed by Kilian von Keyserlingk with Director of Photography Claus Bagger-Sørensen and post production by ARRI Commercial Munich, First Frame brought the creative vision to screen with precision and craft.
"Clean" received multiple national and international awards, making it one of the standout pieces in Sparkasse's advertising history.
Agency: Jung von Matt
Client: DSV
Title: Sparkasse "Clean"
Director: Kilian von Keyserlingk
DP: Claus Bagger-Sørensen
Post-production: ARRI Commercial, Munich