Notes
For the global launch of the new Volkswagen Polo, First Frame produced the international launch commercial "Ready" on location in Los Angeles — bringing the creative vision of agency DDB to life for one of Europe's most iconic compact cars.
Shot at striking locations across Los Angeles, the film positions the new Polo as a confident, urban car for a young generation. Dynamic cinematography and a modern cinematic visual language reflect the international ambition of the campaign. Director Jan Gleie and Director of Photography Stefan Austmeyer translated DDB's creative concept into a visually polished film, with post production handled by Pirates 'n Paradise in Berlin.
First Frame produced the commercial in close collaboration with creative agency DDB and the Volkswagen client team, coordinating all production aspects for the Los Angeles shoot to deliver one of the most successful automotive commercials of its time — licensed in over 20 countries including the UK as part of the new Polo's international market launch.
Agency: DDB
Client: Volkswagen
Title: VW Polo "Ready"
Director: Jan Gleie
DP: Stefan Austmeyer
Post-production: Pirates 'n
Paradise, Berlin