Notes
One out of a series of six commercials, produced by First Frame for Weight Watchers' international food campaign in Munich, in close collaboration with creative agency Gramm.
The campaign translates everyday food moments into a modern, restrained visual language, combining contemporary aesthetics with a considered approach to mindful enjoyment. Across all six spots, a consistent visual framework gives the series a clear, coherent identity that communicates Weight Watchers' brand values to an international audience.
Directed by Kilian von Keyserlingk with Director of Photography Tony Mitchell, First Frame oversaw the full production of the campaign from start to finish, maintaining visual and production consistency across all six commercials. Post production was handled by ARRI Commercial in Munich.
Agency: Gramm
Client: Weight Watchers
Title: Cheese
Director: Kilian von Keyserlingk
DP: Tony Mitchell
Post-production: ARRI Commercial, Munich