Arsenal by Design
The Story of the Bruised Banana

To mark the launch of FC Arsenal's new 2026/27 away kit reimagining the iconic Bruised Banana shirt, Arsenal and adidas released Arsenal by Design: The Story of the Bruised Banana. A documentary exploring how the shirt became part of the club's identity and how that same creative spirit continues to shape kit design today. First Frame produced the on-location shoot at adidas Headquarters in Herzogenaurach, Germany.

First Frame captured interviews with Griffin Claes, Global Senior Designer at adidas, Thomas Mace, VP Design at adidas, and Takeshi Okada from adidas Global Brands, Base & Innovation, alongside b-roll and access to the adidas archive.

Director Chris Read and Director of Photography Bruno Downey brought a refined visual approach to the subject, with Producer Corrina Stephen overseeing the production from concept through to delivery.

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