In collaboration with ZERO Productions and The Midnight Club, First Frame produced a high-end photo shoot for Adidas at their brand’s headquarters in Herzogenaurach.
The campaign "Road to Records" celebrates the launch of the new Adizero line and features elite runners Sebastian Sawe, Sisay Lemma, Martin Kiprotich, Margaret Kipkemboi, and Hiwot Gebrekian, all embodying the precision, innovation, and performance that define Adidas.
The production combined creative excellence with First Frame’s hallmark efficiency, ensuring a seamless execution.
Photographer: Josh Greet · Director: Iain Robson
